There is an old saying that if you are a Jack of all trades you are a master of none. When I purchased Capital Carpet and Services, I asked myself, “What could I do to stand out from my competitors?”
I thought about offering a service that could get all cleaning needs done with one call and adding a house cleaning or janitorial component to our business. Then l realized that it would encompass a great amount of time, training and expertise which I don’t poses. The second reason is I didn’t want to be “a mile wide and an inch deep” in my efforts. I wanted be the best at one thing, and be known for that.
There are some competitors that think they can do a great job at everything, but we feel a little differently about that. I think we should stick to things we do best like carpet cleaning, area rug cleaning, upholstery, hardwood floor cleaning, strip and wax and lastly tile and grout cleaning. Then it hit me that I should partner with someone that does a great job of house cleaning and offer a one call service to clean the entire home with one phone call and one bill.
I don’t know if it was divine intervention or the good Lord tapping me on the shoulder, but I met the Dust Bunnies of Hampton Roads. I reached out to them to see if there was in interest in Capital partnering with them. After several meetings and checking references we formed a partnership that has been wonderful for both parties and I am so appreciative of everything we have done with them. Victoria Mitchell is the behind the scenes person that handles the accounting, website and payroll. Her partner Lindsay Petridge is the business development end of the company and handles the growth and marketing. Together they make a great team and we couldn’t be happier with our partnership.
Sharing an office manager with Dust Bunnies has been another successful collaboration. Michelle Clark handles client contact and scheduling for both companies. She offers clients both services and creates the convenient one call service we offer. Our pricing is very competitive but if your looking for the cheapest rate then that’s probably not us, what we do offer is same day service and if it’s not right we come back until it is.
Don’t be surprised to see us marketing and networking together, we often share a table or have them side by side at events advertising each other’s company. Our philosophy is that The Dust Bunnies do what they do best, and Capital Carpet does what it does best.
Find out for yourself, “One call cleans it all”.